Programme Overview

This MSc has been designed in collaboration with industry professionals to offer an exciting programme which seeks to nurture excellence in future generations of brand managers. This 12 or 24-month programme includes modules co-taught by our research-active Faculty and industry experts who are at the forefront of the latest practices and strategies. You will have the opportunity to enhance your knowledge and skills with a 360° perspective of the corporate world and of management. You will also benefit from specialist input in brand management, in particular by learning about the keys to innovation and the brand experience.

This aim of this programme is to educate future professionals with the necessary skills to take up positions in the field of Brand Management, including Product Manager, Brand Manager, Entrepreneur, Consultant, etc. Once in the business environment, you will be able to detect opportunities whilst countering the threats of ultra-competitive markets, and to develop blue ocean strategies by establishing a high level of differentiation. By learning about complex environments, you will be proactive in ensuring brand sustainability, whether working as the advertiser or for an agency, and all this in a variety of sectors ranging from fashion to automotive, from mass market products to B2B.

This MSc is at the forefront of Brand Management; it has been met with many positive reactions:

"A great variety of courses, pioneering with a number of unusual themes such as Neuromarketing, Innovation, and Sustainable Brand Management"

"Strong international focus, an MSc in English, and a multi-cultural year group"

"Interesting Masterclasses"

"A highly varied programme focussing on innovation… a great way to stand out from the crowd"

This MSc is offered on a 12 or 24-month Classic Track.

Why choose the MSc in Brand Management?

• Lessons in Human and Social Sciences: providing you with an understanding of the world, the major issues, and the different relationships between individuals and groups of individuals.
• Experiential and Personal Development (EPD): giving you the opportunity to build a unique study path
• Pedagogy that reflects the realities of the business world 
• A teaching team comprising a perfect balance of research-active Faculty and industry professional lecturers
• Open-mindedness, international focus, creativity, and pioneering nature

Your experiences

Masterclass: Personal Branding

The aim of this Masterclass is to enable you to optimise your employability and increase your chances of being recruited into your preferred positions; in short… ensuring you are fully prepared for your ‘next professional challenge’! You will learn about social selling strategies, including how to enhance the professionalism of your LinkedIn profile.

Climacité© Project : 2 months

Through Climacité©, our students will have the opportunity to make a personal contribution to the planet in an NGO or an association, either in France or abroad. The aim of the project is to raise awareness and educate students on the issues of environmental protection and how to effectively address climate change. 

Such projects are unique features of Excelia, which is committed to educating students to become future managers who are socially and environmentally responsible and conscious of the importance of their role in society.

Business Game

Carried out as a company game, you will work in teams to tackle and solve real-life business issues.

Series of Lectures

Throughout the year, industry professionals and experts present a variety of lectures, helping you to understand the different issues and problems facing their industry sector.

Internships: 6+ months of experience

This Classic Track offers you the opportunity to carry out a minimum of 6 months of internship, in France or abroad. The theoretical expertise acquired during MSc lessons is therefore complemented and validated by significant company-based experience.

Experiential and Personal Development (EPD)

This unique initiative stimulates the development of Soft Skills. In teams or individually, EPD aims to enable all students to reveal their full potential in a multicultural context.

Careers

Our graduates quickly take up positions of responsibility in all sectors of activity across all 5 continents. Thanks to the MSc, they rapidly rise to management positions.

Below is a non-exhaustive list of the types of professions in which you are likely to work.

Types of jobs :

• Brand Manager
• Brand Activation Manager
• Brand Portfolio Manager
• Product Manager
• Community Manager
• Consultant

Facts & Figures: 

• 100% secure employment within 6 month of graduation 
• €39K average starting salary