Programme Overview

Become an expert in digital marketing and growth strategies in an age of ‘everything digital’. This programme will introduce you to Agile Methodology, specifically designed for companies seeking rapid growth. Hone your skills and gain an important edge by mastering the latest digital marketing techniques, an asset for your personal career as well as for your future employer. 

What exactly is Digital Marketing?

Digital marketing is all about implementing strategies aimed at reaching and connecting with audiences and consumers across all digital media and channels. In the digital age, marketing professionals need to master the art of communication on social media, understand online user behaviour, and adapt their messages accordingly. Excelia’s MSc in Digital Marketing educates students in these essential skills, preparing them to interact efficiently with consumers in the digital world. 

Why choose the MSc in Digital Marketing? 

• A recognised qualification (equivalent to 5 years of post-High School education), State-certified RNCP Level 7 professional certification Find out more
• Our lessons in human sciences and digital marketing offer a wealth of knowledge to help you understand the world of today, the major issues and the different ways in which people interact with the digital world
• The Experiential and Personal Development (EPD) initiative gives you the opportunity to build a unique study path
• Vocationally oriented pedagogy
• The perfect balance between research-active Faculty and industry experts

Your Experiences

Business Game

Carried out as a company game, students work in teams to tackle and solve real-life business issues.

Climacité© Project : 2 months

Through Climacité©, our students will have the opportunity to make a personal contribution to the planet in an NGO or an association, either in France or abroad. The aim of the project is to raise awareness and educate students on the issues of environmental protection and how to effectively address climate change. 

Such projects are unique features of Excelia, which is committed to educating students to become future managers who are socially and environmentally responsible and conscious of the importance of their role in society.

Alternating internship

For students in the Classic track, weeks will be structured with 2 days of classes and 3 days in company internships during the 1st and 2nd years.

Themed Seminars

Throughout the year, industry professionals and experts lead themed seminars to raise student awareness of the various issues and challenges in their sector of activity

EPD at the heart of the programme

The objective of Experiential and Personal Development (EPD) is to stimulate the development of Soft Skills. Working in teams or individually, the EPD initiative allows students to reveal their full potential in a multicultural context

Digital Entrepreneurship

For this module, students are free to choose their own project. The objective is to teach future marketing professionals how to use digital tools (websites, social media, mobile applications, SEO, SEA etc.) to help their company develop and grow in today’s digital world.

Work-study: 12 or 24 months

A veritable springboard to rapid vocational integration, work-study allows students to spend an average of 2/3 of their academic year in a company

Careers 

With the MSc in Digital Marketing, graduates will be able to move rapidly into management positions in France or abroad.

Below is a non-exhaustive list of the types of professions in which you could work.

Given the growing importance of digital marketing in corporate strategy, the careers available are particularly promising. Graduates can apply for a variety of positions, such as Social Media Manager, SEO/SEA or SEM Specialist or Digital Project Manager. The demand for these skills continues to grow, providing many opportunities in a wide range of sectors.

Types of jobs:  

• Marketing Director
• Director of Digital Communication
• Head of e-marketing / e-commerce
• Chief Digital Officer (CDO)
• Digital Project Leader (web, e-commerce, mobile)
• Social Media Manager
• e-Business Consultant
• SEO/SEA Consultant
• Traffic Manager
• Online Reputation Manager
• Product Manager
• Content Manager
• Digital Media Planner

Facts & Figures: 

• 95% SECURE EMPLOYMENT WITHIN 6 MONTH OF GRADUATION 
• €34K AVERAGE STARTING SALARY