PROGRAMME OVERVIEW

Consistent with the core values of MBS and the transition to a more sustainable world, this specialisation aims to prepare and train future responsible leaders in luxury marketing. Studying luxury marketing in France, home to famous luxury brands (e.g., Hermes, Louis Vuitton, Dior, and Chanel), and the Montpellier region, with its rich tradition in tourism, hospitality, and wines and food, is a great choice for those aspiring to learn more about French excellence and “savoir faire” and how to market luxury products in a sustainable world.

OBJECTIVES

• Understand and apply marketing strategies and tactics to successfully manage a luxury brand.
• Learn the principles of French excellence and savoir-faire in manufacturing luxury products and apply this knowledge to promote and sell luxury products, both online and offline.
• Understand the challenges facing the luxury industry in terms of sustainability and responsibility.
• Develop the ability to propose creative and innovative solutions, which is an essential and highly-valued skill in the luxury industry.

CAREER

• Luxury Brand Manager
• Luxury Goods Product Manager
• Luxury Retail Merchandiser
• Luxury Marketing Communications & Public Relations Manager
• Digital Marketer in the Luxury Industry
• Storyteller for Luxury Brands