PROGRAMME OVERVIEW

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is in a customer centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developping and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

OBJECTIVES

• Understand what digital marketing and an omnichannel strategy is.
• Drive digital marketing strategies through customer-centricity approach.
• Implement an omnichannel strategy focus on the customer journey.
• Define creative and innovative digital metrics to measure the customer experience within your organisation.

CAREER

• Digital Marketing Specialist
• CEM/CXM Specialist
• Marketing Manager
• Web Campaign Specialist
• Business Analyst
• Marketing and Communications Consultant
• Brand and Client Experience Designer
• E-Commerce Manager