Program description

With this program, students gain the knowledge and skills necessary to extract relevant insight from data for a more predictive marketing strategy .

The course examines valuable techniques used to identify , collect , manage , and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.

Graduates will be able to create and implement a successful marketing strategy using innovative real-time induction models and data mining.

Students start with learning the important concepts of business such as human resources , finance , and international business .

Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics.

This includes statistical modeling , quantitative analysis , and use of analytical software .

At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.

Key Points:

• Innovative fields of study
• Mastering data and marketing to set disruptive strategies
• Business Trip: the program includes a mandaroty Business Trip to London (UK).

This trip takes place on Ascension Thursday and the following Friday (in 2025, on 29 and 30 May). Depending on the student's country of origin, visa will have to include this compulsory trip. The cost of the Eurostar train journey, hotel accommodation on the night of Thursday to Friday and the activities linked to the Business Trip are covered by the PSB registration fee. Depending on the country of origin administrative requirements of the students, the head of the MSc will be able to provide them with a detailed certificate as soon as the definitive content of the Business Trip has been validated. 

The hourly course volume for this year is 525 hours for an applicant with a 4-year Bachelor and 705 hours for an applicant with a 3-year bachelor.

Professional integration

Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives product innovation, marketing, and strategic decisions. These positions are desirable in a number of industries, allowing graduates to utilize their marketing expertise in a field of their choice.

These roles may include:

• Advertising account management
• Marketing data science
• Market research analysis
• Brand management
• Insights & experience management
• Customer relationship management 
• Digital marketing management

The school does not offer any further courses after this diploma.