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INTERNATIONAL MASTER OF BUSINESS ADMINISTRATION (MBA)

Audencia Business School
PG
24 Months
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Entry requirements

Discover our program

A HIGH-LEVEL GENERAL MANAGEMENT PROGRAM FOR YOUR SECOND PART OF YOUR CAREER!

Professional maturity is a driving force that pushes senior executives to transform themselves and equip themselves for the second half of their career by capitalizing on their experiences and skills.

Giving meaning, being a visionary strategist, a natural leader, it is essential to prepare for this change to achieve your professional ambition. Also, organizations are looking for women and men who know how to make a difference in the face of the complexity of a world in profound change, who effectively manage and support the development of the company while respecting social and environmental issues. If you wish to:
  •  Support current and future business transformations.
  •  Expand your overall vision of how the business operates.
  • Understand all business disciplines and connect them together.
  • Acquire the logic, concepts, vocabulary, perspective of Direction.
  • Develop understanding, analysis, resolution, recommendation and decision-making skills. Reassure about your ability to lead.
  • Boost your leadership and inspire teams.
  • Share your experiences, compare your points of view within a heterogeneous class.
  • Enrich yourself with knowledge.


Program strengths

SOFT SKILLS:
Truly boost your leadership and impact -
Develop your understanding, analysis, resolution and recommendation skills, and facilitate your decision-making
Gain confidence, legitimacy and adaptability

HARD SKILLS

  • Broaden your transversal and enhanced vision of how the company operates
  • Strengthen your management fundamentals with new approaches
  • Master the fundamentals of change management
  • Understand digital transformation to make it a lever for performance and opportunities
  • Develop your international business vision

    Participants profile

    1) Organization typology:

    • 35% ETI
    • 27% SME
    • 23% Large company
    • 15% TPE


    2) Diploma level:

    • 62% Bac +5 and above
    • 18% Bac+4
    • 11% Bac+3
    • 9% Bac+2


    • Average age: 41 years
    • Professional experience: 17 years

      The program

      Basic courses

      47 days to anchor your stature as a manager

      1/ Development and deployment of the responsible strategy of an operational unit
      (10 days)

      • Business strategy
      • Economic issues and globalization
      • Business plan
      • Business ethics


      2/ Steering and management of human resources of an operational unit by integrating a global responsibility approach (9 days)

      • Principles of CSR
      • Business law
      • Change management
      • Human resources management


      3/ Definition and implementation of the marketing and sales strategy responsible for the operational unit (9 days)

      • Marketing principles
      • Entrepreneurial project
      • Repositioning your sales and customer relations model

      4/ Management of the financial and extra-financial performance of the operational unit (9 days)

      • Financial analysis
      • Corporate finance
      • Performance management

      5/ Coordination of an innovative and responsible value chain of the operational unit (10 days)

      • Information systems management
      • Digital transformation
      • Supply chain & logistics management
      • Innovation management

      7 days to do a 360° look at yourself:

      • Personal & professional development to serve your career.
      • Personality profile
      • Adapt your management style
      • Leadership,
      • Coaching posture
      • Effective communication
      • Prepare for uncertainty
      • Position yourself differently
      • Succeed in changes


      10 days to interconnect economies, societies, cultures, technologies.
      2 international destinations (2 x 5 days) on 2 different continents to confront new economic horizons, other cultures, different business worlds, other societal and political issues...
      The very essence of a learning trip: learn differently, form your own opinion, compare cultures, lifestyles...


      5 days to personalize your route. The electives will cover the key themes to which leaders are exposed. Some examples :

      • Path to ecological and social transition
      • Strategic foresight
      • Multicapital accounting
      • Customer insight & predictive marketing
      • UX design
      • New product development
      • Enterprise risk management

      Strategic project

      A true KING, this thesis is an opportunity for you to:

      • Make the link between the lessons and your own issues

      • Provide concrete answers applicable to a professional problem

       

      The individual strategic project will be 100% connected to your professional activities. The company is concretely involved and the results of your in-depth analysis on a strategic issue will provide a tangible impact.

      It can also be linked to a personal objective: partnership with a company, consolidating a project to create or take over a business.



       

      You will benefit from the expertise of an Audencia tutor who will follow you throughout this project.

      In addition to individual tutoring, a project management course and group coaching will be provided to each participant so that they can successfully complete their project (5 days).

      Evaluation methods

      Written assessment, group work

      Teaching methods

      The program is based on an alternation of theoretical and practical sequences with each theme will be the subject of exchange between peers and with professors and speakers. These exchanges will allow you to effectively understand the theory and broaden your vision of your profession and the company.

      The teaching methods are participatory and experiential, that is to say, oriented towards putting into practice and developing skills. The learning methods are numerous and varied: e-learning, role playing, simulation, case study, group work, etc.

      Program Objectives

      The common thread of your program and your future skills:

      • Develop and deploy the responsible strategy of an operational unit (a company or an entity of the company)
      • Lead and manage the human resources of an operational unit by integrating a global responsibility approach
      • Define and implement the marketing and sales strategy responsible for the operational unit
      • Manage the financial and extra-financial performance of the operational unit
      • Coordinate an innovative value chain and responsible for the operational unit

    • Fees and funding


    Other Details

    QUALIFICATION : PG Degree

    COURSE DURATION: 24 Months

    COURSE TYPE : PG

    DEGREE TYPE : On campus