Programme outline

The MSc in Sport, Events & Hospitality Management will equip you with the knowledge and competences necessary for you to enter your chosen career field rapidly and effectively.

From Day 1, you will learn about the most important issues and developments and how to lead and manage when faced with the challenges they pose. Aspart of this, you will develop your skills in key areas including decision making, managing people, deploying technology, and data analysis. Our teaching is highly practical and always industrially focused – we are singleminded in preparing you for the workplace. Accordingly, you will engage  in live company projects, meet with industry professionals, participate in business simulations, disseminate your work amongst key industry stakeholders, and make site visits to relevant organisations.

Throughout our programme, teaching and learning takes place on a multidisciplinary basis. You will develop an in-depth understanding of consumers, but also of employees, business partners, and government officials. You will learn how to formulate and implement strategy, but also how to manage tactically as well as how to deal with problems and crises.

Why choose this programme

Our MSc in Sport, Events, and Hospitality Management is the direct outcome of extensive consultations with industry professionals, academics, and other key stakeholders. Drawing from their insights, we have created a programme that addresses the most important issues and challenges currently facing these industries.

Amongst the issues and challenges, we examine are how cities compete to host major sport, business, and cultural events; how professional sports clubs make money; how hospitality contributes to consumer experiences, as well as many others.

In one class you may find yourself considering the benefits and pitfalls for a sport sponsor of doing business in Qatar. In another class, you might be planning a ten-year strategy for a major hotel brand or designing a New York-based event that combines music, fashion, and lifestyle decisions. Otherwise, you could be asked to formulate environmental policies for mega-events staged on the Cote d’Azur.

Whatever the issue, challenge or class, our programme is delivered with practical solutions and industrially relevant outcomes in mind. Our goal is, on graduation, that you will be able to make a seamless transition into the world of work. Accordingly, we will help equip you with people management and financial management skills. You will be introduced to radical and transformative ways of thinking and working. And you will learn how to negotiate, strike deals, and sell. 

At the same time, we will ensure that you are exposed to the very latest thinking in fields such as sport marketing and event programme management, hospitality business models and service design, and more.