Career opportunities

By developing a well-rounded profile that combines strong core marketing skills, business development acumen and a degree of specialisation, this MSc opens the door to a range of careers in marketing, sales and business development across different sectors.

Graduates of this MSc stand out in the job market because they have developed a double competency in both marketing and business development, and first-hand experience of working in very international environments and teams due to the international focus and student composition of the programme. They find jobs in a variety of businesses and positions, such as trend agencies, marketing research, communication and event agencies, marketing, brand or product management, trade marketing, category management, sales and business development, key account management or purchasing, PR, social media, digital partnerships (Google/Facebook), growth hacking, e-commerce..

Programme outline

This MSc is unique, proposing a double-competency approach that speaks to recruiters, whether in start-ups or big companies, whatever the industry. By developing a well-rounded profile that combines strong core marketing skills, business development acumen and a degree of specialisation, this MSc opens the door to a range of careers in marketing, sales and business development across different sectors: brand management, innovation & creativity, strategic marketing, consumer insights, international scale-up, application of operational marketing, sales & business development. Students are then able to customise their programme by choosing elective classes that can vary from one campus to another.

Why choose this programme?

This programme has been designed to meet ever-changing business needs and to provide differentiated expertise through the complementary marketing and business development skills.

It challenges students with new marketing and business ideas and concepts, and encourages them to consistently apply theory to practice, equipping them for the fast-moving global knowledge economy. The local approach on the different campuses, the variety of projects and the mandatory internship enable students to specialise while simultaneously gaining an overall view of marketing and business development in international contexts.

Teaching focuses on the practical application of acquired knowledge and exchanges with experienced professionals working on company projects.

Moreover, the programme maintains strong links with companies keen to recruitcandidates able to combine sound marketing analysis with an interest for sales and business development and an awareness of strategic issues.