Specialized Master® Innovation, Transformation, Entrepreneurship

The KEDGE Specialized Master's in Innovation, Transformation and Entrepreneurship aims to train agile entrepreneurs, " transformative leaders " who will be able to work alternately in companies in transformation management positions or in startups that they will create.

The course of this Specialized Master explores the main components of innovation, entrepreneurship and the creation of new businesses in an experiential pedagogy: entrepreneurship challenges, conceptualization of business models, real innovation solutions in business...

Through a transdisciplinary approach, common case studies and hackathons, students are trained to integrate the major issues of our time into their thinking, in order to be able to support the paradigm shifts to come within organizations - and more broadly, in the economic world.

Highlights

“Entrepreneurs” Track: Creating a Startup

For students who choose this option, the creation of a startup is the common thread. The objective of supporting the training with the concept of "startup studio":

- from a concrete and qualified project (POC or CA), manage the creation of a startup while benefiting from personalized support from experts,

- from a start-up proposed by the promotion sponsor, participate  in  co-management.

“Intrapreneurs” Track: A common thread case around a company mission

The program is based on inductive teaching. This is why students work on developing a business problem throughout their studies.

- The core case is proposed by a company on strategy, strategic management, business transformation, diversification through innovation, etc.

- Students are faced with a real and complex problem where only collective intelligence will allow them to co-construct answers to resolve the case.

- The resolution is done via a transdisciplinary approach.

- Teachers lead and adapt their courses to the students' progress in their work on the core case.

A Hackathon, open innovation challenge

The hackathon takes place for a month, in April. It allows to:

- cross knowledge to innovate: mobilization of students internal and external to the program, Engineers, Managers, Designers, business executives, etc.,

- build transdisciplinary teams,

- go beyond the frame of reference and work on another problem, in connection with a different environment.

Inductive pedagogy, training as a service (TaaS)

The program offers a reverse pedagogy path:

- knowledge is delivered online (distance learning),

- know-how and interpersonal skills are validated by real experience throughout the year.

Another characteristic: the training is at the service of the red thread project (training as a service concept). Thus, to support students in their mission, learning platforms are at their disposal and allow:

- to seek the advice the student needs at any time,

- to go beyond the 12 fundamental courses of the training to meet different needs,

- to offer an inductive pedagogical approach that encourages the student to be active and to seek information.



Expert conferences

During the second year of specialization at the school, after mastering the fundamentals of management, experts from various fields of activity speak on a specific subject: digital ethics and morals, health, etc.

For example, Christophe Prior, Chief Transformation Leader at AIRBUS Helicopter, gave a conference on the impact of new technologies on leadership. Marc Géméto, Innovation Strategy Director at Thales, spoke with the students about the Agile Innovation project.

A strong network of partner companies

Christophe PRIOR Chief Transformation Leader at Airbus Helicopters (sponsor of the 1st promotion) Crédit Agricole Alpes Provence, Degetel, France Digitale, Gemalto, HighCo, Invest Securities, ptc…

Access to Kedge Entrepreneurship services

- Once graduated, free access to our premises dedicated to entrepreneurship on our different campuses: Paris: 500 m² / Marseille: 950 m² / Bordeaux: 400 m² / Toulon: 50 m²

- Invitations / Free Stands at events and trade fairs dedicated to entrepreneurship:

>Place + Shared stand at the Marseille / Paris Entrepreneurs’ Fair

>Stand Le Phare Marseille

> Viva Tech Invitation

- Networks

> Access to Kedge Entrepreneurship networks (LinkedIn, Alumni, Clubs) 

> Access to job board / student internships

> Corporate partners: connecting corporate partners

- Access to workshops/conferences (around thirty per year) organized by KEDGE:

> Sandra Legrand (Yapuka)

> Romain Vidal (Cap Horn Invest)

> Benjamin Bitton (2CFinance)

> Benajmin Rosso (Numa Lawyer)

> Finance Officer (Bpi)

> Innovation (Cdiscount)

> Etc.

- Media

> KEDGE Newsletter Portrait (target 1,300 people)

> Press Relations:

   - Portraits Les Echos Salon des Entrepreneurs (on selection)

   - Challenge Ranking (by selection)

   - Portraits Made In Marseille (on selection)

   - Portraits of Provence (selected)

   - The Students (by selection)

Skills developed

Act as a value creator in a broader organization

- Mobilize knowledge

- Design and implement a strategic analysis, breeding ground for innovation

- Develop innovations in collective intelligence

- Develop a culture of open innovation with stakeholders

- Capture the value of an innovation

- Create and innovate through the economic model

- Undertake and promote intrapreneurship.

Leading transformations linked to innovation projects

- Manage spaces that are conducive to creativity and innovation

- Identify and manage the skills needed for creativity and innovation

- Manage technological resources that impact the organization and business models

- Lead multidisciplinary and multicultural teams in agile mode

- Mobilize financial and legal resources

- Produce or have the innovative offer produced

- Strengthen your Competitive Advantage with an innovative solution.

Semester 1

•          The Swimming Pool
• Common thread case / startup project
• Open Innovation / Creating innovation
• Business Model & Innovation
• Digital tools for commercial & marketing development
• Creative process management & design culture
• Theories of innovation: State of the art
•  Leading People & Teams

Semester 2

• Digital Transformation
• Customer-Computer Interaction
• Intellectual cleanliness in open innovation
•  How to manage my entrepreneurship project
• Entrepreneurship / Intrapreneurship
• Carbonless transformation
• Innovative Organization & Change management
• Finance and manage my business
•  Soft skills:

 o   Methodology and mission approach

 o   Enhancement of its digital image

 o   Design Yourself

 o   Entrepreneurial Pitch

 o   Personality profile

 o   Emotional intelligence

Experiential learning

You will have the choice between several options: 

-Lead or co-lead a start-up if your project is selected (depending on its maturity )

Research paper