Master of Science Wine & Hospitality Management

Overview of the Master of Science (MSc) in Wine & Hospitality Management

Embark on a transformative journey with the MSc in Wine & Hospitality Management at KEDGE Wine School, a globally recognised institution in the Food & Beverage and wine & hospitality Industries. Our comprehensive programme integrates theoretical knowledge with hands-on experience to equip you with the necessary skills for leadership roles in this dynamic sector. Benefit from our esteemed faculty's expertise and industry connections, gaining valuable insights and networking opportunities. Enrol and take the first step towards becoming a leader in the global wine and hospitality arena.

Highlights of the Wine & Hospitality Management MSc

A TOP-TIER EDUCATIONAL DESTINATION

Studying wine and hospitality in France allows for an immersion in some of the world's most renowned epicenters of gastronomy, viticulture, and hospitality. Bordeaux, known as the global capital of wine, offers students access to prestigious vineyards, cutting-edge research centers, and a rich cultural heritage deeply intertwined with winemaking traditions. Meanwhile, Paris, with its vibrant culinary scene and cosmopolitan atmosphere, provides a dynamic backdrop for exploring the intricacies of hospitality management in diverse settings, from Michelin-starred restaurants to boutique hotels nestled in historic neighborhoods.

PROFESSIONAL DEVELOPMENT

Interactive learning and professional engagement are core components of the programme. Students embark on a 6-month internship in various industry-related establishments, such as hotels, restaurants, or vineyards. This hands-on experience allows them to immerse themselves in real-world scenarios and deepen their understanding of the sectors. Additionally, they undertake a research project, focusing on real business issues under the guidance of an academic supervisor. This project culminates in a written report and oral presentation, contributing significantly to their final degree grade.

Students are guided by an experienced teaching team and exceptional industry speakers, including Meilleurs Ouvriers de France, renowned wine producers, and Masters of Wine. The training offered by KEDGE Wine School - available full-time, part-time, and at various admission levels - enables students to acquire a dual competence; that of management and all the disciplines related to international trade which KEDGE has made its specialty, and that of the industry, extremely specific, which offers increased employability to our graduates working in hotel establishments, in tourism, or more generally in the trade of related product

INTERNATIONALLY RECOGNISED EXPERTISE

Founded in 2011, KEDGE Wine School harnesses the knowledge of its dedicated Research Centre to drive progress across diverse sectors such as food, wine, spirits, catering, hospitality, and tourism. Researchers at the centre are committed to initiatives such as promoting responsible consumption, showcasing rosé wines from Provence, and enhancing wine tourism. These efforts contribute significantly to nurturing future leaders who are responsible and well-equipped to excel in these sectors.

PRACTICAL LEARNING APPROACH

The programme provides an immersive experience where students engage with renowned professionals in the wine and hospitality industry, including winemakers, sommeliers, and seasoned managers. Through exclusive "business field trips," students visit prestigious vineyards in France and exceptional wine regions in South Africa, gaining practical insights into the dynamics of these sectors. This hands-on approach enhances their understanding of viticulture and hospitality. The exceptional environment allows students to explore the nuances of these industries and forge valuable connections with key players.

PROJECT-BASED EXPLORATION

Through continuous connection between students, teachers, and companies, participants play an active role in their own academic development at KEDGE Wine School. Learning by practice, at the heart of the school's pedagogical philosophy, is an essential foundation. This promotes the development of directly applicable skills, thus enhancing the employability of graduates. The focus on practical experience helps to shape knowledgeable professionals ready to meet the challenges of the wine and hospitality world.

Skills developed in the Wine & Hospitality Management MSc

MANAGEMENT APTITUDE

Elevate your expertise by acquiring an array of managerial, commercial, and technical proficiencies tailored to the wine & hospitality sectors. Our comprehensive curriculum covers essential topics such as wine & hospitality economics, market dynamics, strategic marketing strategies, distribution management, investment planning, financial analysis, and strategic management. 

WINE AND HOSPITALITY ACUMEN

Broaden your knowledge base and gain a deep understanding of the product and its market. Acquire the prestigious WSET® Level 3 Award in wines, a globally recognised credential that validates your expertise in the field. Collaborate with renowned sommeliers to grasp the intricacies of sommellerie, mastering the art of curating wine lists and managing wine cellars with economic astuteness. By immersing yourself in practical applications and theoretical insights, you will emerge with a refined understanding of wine and its pivotal role within the hospitality landscape.

CURRICULUM

SEMESTERS 1 to 3

FOUNDATIONS OF WINE & HOSPITALITY BUSINESS
- WSET Level 3 award in wines
- Wine regions
- Wine & Art
- Wine Economics
- Wine Markets
- Wine Distribution Channels &  Negotiations with Distributors
- Food & Beverage Economics
- Sommellerie & Wine Cellar Management
- Finance in Wine & Hospitality
- New Business Models - Employer brand
- Developing a restaurant concept in a hotel

STUDY TRIPS & FIELDS VISITS
- Business Field Trip: French wine regions
- Business Field Trip: South Africa wine regions

DEVELOPING A SUCCESSFUL BUSINESS
- Entrepreneurship
- Wine & Hospitality: CSR and Sustainability
- Wine tourism Innovation
- Valuation of wine assets
- Applied Wine & Hospitality Marketing
- High Performance Distribution
- Strategy for Hotels

FINAL DISSERTATION

The final dissertation is a research project, conducted with the support of an academic supervisor. The written report and its oral presentation contribute to one third of the final grade for the MSc.