Data science for marketing

Year1:

The MSc in Data Science for Marketing prepares you to provide data-driven insights related to data analysis and marketing decision-making. You'll develop strong data analysis skills as well as full technical skills in software, programming languages and applications, from programming in R and Python to automated customer segmentation. You'll also have the opportunity to work with real databases provided by Audencia's partner companies.

Throughout the program, you'll attend numerous expert lectures, explore concepts in real-world case studies, and participate in data mining hackathons. A professional approach that is highly sought after by employers!

Modules:

• Strategic Marketing
• Transforming Consumer Behavior
• Sustainability, Innovation and Impact in a Finite World
• Databases and Marketing Information Systems(MIS)
• Algorithmic Marketing and the MarTeck Stack
• Economic Intelligence
• Managerial Statistics for Data Science
• Machine Learning for Marketing
• Marketing Analysis and Consumer Psychometrics
• Big Data and AI for Marketing
• Predictive Analytics
• Incidental and Prescriptive Marketing Analysis and Reporting
• Website and Social Media Analytics
• Data Science Consulting Project or Digital Analytics Consulting Project

Year2:

The MSc in Data Science for Marketing prepares you to provide data-driven insights related to data analysis and marketing decision-making. You'll develop strong data analysis skills as well as full technical skills in software, programming languages and applications, from programming in R and Python to automated customer segmentation. You'll also have the opportunity to work with real databases provided by Audencia's partner companies.

Throughout the program, you'll attend numerous expert lectures, explore concepts in real-world case studies, and participate in data mining hackathons. A professional approach that employers are looking for!

Modules:

• Strategic Marketing
• Transforming Consumer Behavior
• Sustainability, Innovation and Impact in a Finite World
• Databases and Marketing Information Systems(MIS)
• Algorithmic Marketing and the MarTeck Stack
• Economic Intelligence
• Managerial Statistics for Data Science
• Machine Learning for Marketing
• Marketing Analysis and Consumer Psychometrics
• Big Data and AI for Marketing
• Predictive Analytics
• Incidental and Prescriptive Marketing Analysis and Reporting
• Website and Social Media Analytics
• Data Science Consulting Project or Digital Analytics Consulting Project