Business development & Growth hacking

Year1:

The MSc in Business Development & Growth Hacking offers you a pedagogical approach that combines traditional teaching with the application of real cases from companies in the Audencia network. Real first-hand experience that will accelerate your professionalization in key business development topics such as "growth hacking". Get your Salesforce certification!

Modules:

The modules are structured around 4 mainstay:

•  Strategy & Marketing : analyze markets, devise innovative offers, draw up business plans, design the customer experience, develop business internationally
  • Business strategy
  • Business plan & financial approach of business
  • UX design & customer centric approaches
  • International business development

• Sell and manage a sales team: master the levers of complex sales, organize and manage sales and marketing teams, manage and develop key accounts.
  • Complex selling and negotiating
  • Key account management
  • Sales organization & management

• Digital business methods and tools: CRM systems, growth tools ... all of these are revolutionizing the methods used to launch and develop a business
  • Social selling & growth hacking
  • CRM systems: Salesforce expertise
  • Digital communication
  • E-commerce

• Real-time projects: in the form of consulting missions and in contact with professionals
  • Tech start up incubating
  • Sales contest
  • Consulting sales project

Year2:

The MSc in Business Development & Growth Hacking offers you a pedagogical approach that combines traditional teaching with the application of real cases from companies in the Audencia network. Real first-hand experience that will accelerate your professionalization in key business development topics such as "growth hacking". Get your Salesforce certification!

Modules:

The modules are structured around 4 mainstay:

•  Strategy & Marketing : analyze markets, devise innovative offers, draw up business plans, design the customer experience, develop business internationally
  • Business strategy
  • Business plan & financial approach of business
  • UX design & customer centric approaches
  • International business development

 

• Sell and manage a sales team: master the levers of complex sales, organize and manage sales and marketing teams, manage and develop key accounts.
  • Complex selling and negotiating
  • Key account management
  • Sales organization & management

 

• Digital business methods and tools: CRM systems, growth tools ... all of these are revolutionizing the methods used to launch and develop a business
  • Social selling & growth hacking
  • CRM systems: Salesforce expertise
  • Digital communication
  • E-commerce

 

• Real-time projects: in the form of consulting missions and in contact with professionals
  • Tech start up incubating
  • Sales contest
  • Consulting sales project