MSc In Digital marketing

Year1

The Msc in Digital Marketing is a comprehensive course that provides a solid foundation of skills:

• The professionalizing pedagogy of the MSc in Digital Marketing and Strategy is based on the combination of academic content systematically complemented by practical workshops and real-life situations that enhance your operational readiness.
• You'll also benefit from expert presentations and participate in exclusive projects with Audencia's corporate partners, including Eram, Galeries Lafayette, TSC, Converted, CDiscount and Rakuten.

Modules:

• Strategic Marketing
• Transformative Consumer Behaviour
• Sustainability, Innovation and Impact in a Finite World
• Digital transformation and omnichannel strategies
• Digital Marketing Strategy
• Growth Marketing
• Data Marketing and the MarTech Stack
• Social Media, Content and Influencer Marketing
• Digital Privacy and Ethics
• Website and Social Media Analysis
• Performance Marketing and Digital Campaign Optimization
• Digital Marketing Consulting Project

Year2:

The Msc in Digital Marketing is a comprehensive course that provides a solid foundation of skills:

• The professionalizing pedagogy of the MSc in Digital Marketing and Strategy is based on the combination of academic content systematically complemented by practical workshops and real-life situations that enhance your operational readiness.
• You'll benefit from expert lectures and take part in exclusive projects with Audencia partner companies such as Eram, Galeries Lafayette, TSC, Convertéo, Cdiscount and Rakuten.

Modules:

• Strategic Marketing
• Transformative Consumer Behavior
• Sustainability, Innovation and Impact in a Finite World
• Digital transformation and omnichannel strategies
• Digital Marketing Strategy
• Growth Marketing
• Data Marketing and the MarTech Stack
• Social Media, Content and Influencer Marketing
• Digital Privacy and Ethics
• Website and Social Media Analysis
• Performance Marketing and Digital Campaign Optimization
• Digital Marketing Consulting Project