Brand strategy & Product management

Year1:

The MSc in Brand Strategy & Product Management is a solid course in operational management and brand leadership that focuses on the expectations and concerns of today's consumers.

• From data analysis to innovative ways to communicate, your courses take a real-world approach. You'll learn from numerous exclusive real-world cases conducted in partnership with companies such as Eram, Procter & Gamble, Soda stream, Ubisoft, and L'Oréal.
• For you, future brand managers, it's as much about equipping yourself with essential management tools, such as brand communication in the digital age, consumer data analysis and innovation, as it is about developing your critical thinking skills, for example with a workshop dedicated to "critical marketing".
• Note that the originality of the MSc in Brand Marketing and Strategy is to raise new questions related to the social responsibility of brands.

Modules:

• Marketing Strategy
• Contemporary consumer behaviour
• Advanced marketing research
• Sustainable marketing of innovation
• Creating sustainable brands
• Product owner (manager) and stakeholder engagement
• Retailing and e-commerce
• Experiential marketing and the brand ecosystem
• Integrated marketing communications in the digital age
• Digital transformation
• Driving brand growth through new media platforms and technologies
• Web and social media analytics
• Brand health and panel data analyses
• Principles of law and finance for brand managers 

Year2:

The MSc in Brand Strategy & Product Management is a solid course in operational management and brand leadership that focuses on the expectations and concerns of today's consumers.

• From data analysis to innovative ways to communicate, your courses take a real-world approach. You'll learn from numerous exclusive real-world cases conducted in partnership with companies such as Eram, Procter & Gamble, Sodastream, Ubisoft, and L'Oréal.
• For you, future brand managers, it's as much about equipping yourself with essential management tools, such as brand communication in the digital age, consumer data analysis and innovation, as it is about developing your critical thinking skills, for example with a workshop dedicated to "critical marketing".
• Note that the originality of the MSc in Brand Marketing and Strategy is to raise new questions related to the social responsibility of brands.

Modules:

• Marketing Strategy
• Contemporary consumer behaviour
• Advanced marketing research
• Sustainable marketing of innovation
• Creating sustainable brands
• Product owner (manager) and stakeholder engagement
• Retailing and e-commerce
• Experiential marketing and the brand ecosystem
• Integrated marketing communications in the digital age
• Digital transformation
• Driving brand growth through new media platforms and technologies
• Web and social media analytics
• Brand health and panel data analyses
• Principles of law and finance for brand managers