Year 1:

The first year is devoted to acquiring fundamental knowledge in marketing, management, business, economics, law, modern and digital languages.

From the 1st year, you will also be invited to choose electives. This first year is dedicated to acquiring the fundamentals of business: Marketing, Negotiation and Sales Techniques, Financial Analysis, Economics and Organizational Structure of Companies, Fundamentals of Law, Geopolitics and Climate Issues... and In addition, 2 electives to choose from a wide range of options.

Year2:

This second year will allow you to acquire a business culture in an international context, strengthen your commercial, marketing and management skills, consolidate your modern languages and reinforce your ability to work in a team. The knowledge acquired will be mobilized in numerous projects and applied in professional situations For the second year, you will have the choice between 3 paths, so that each student can build the curriculum desired and that the best suits well.

Tracks 1 & 2

These 2 tracks allow you to combine academic and professional experience, or you can choose to prioritize the academic dimension for your 2nd year by combining 2 academic semesters, one in France and the other in an academic exchange with one of our many partners.

Of the two semesters: to be completed in the order of your choice

• One semester in the academic track of the Audencia Bachelor in Management with two electives to choose from a very wide and varied offer, such as: Design Thinking, Product Creation, Internet of Things, Understanding International Relations, Coding, Multidisciplinary Approach to Energy Transition, Diversity and Inclusion, etc.
• One semester of work experience in a company in France or abroad OR an academic exchange with one of our partner universities around the world:
  • In the 1st semester in Asia and Brazil: Asia & Brazil Discovery
  • 2nd semester in Europe, Africa, Oceania or the Americas: 4-Continent Discovery

And if you wish, you can accentuate your professionalization by opting for an apprenticeship in the second year.

Professionalization is the main goal of the 3rd year. The specialization courses are designed to prepare you to master one of the most important functions of the company by benefiting from the expertise of practicing professionals.

Year 3:

Our 3rd year specializations are open to all undergraduate students, regardless of their home campus. Depending on your choice of specialization, you may be required to change campuses.

You have the choice between the following options:

• Initial specialization
• Management for Tomorrow
• Study abroad for an Exchange
• Study abroad for a Double Degree