Master in Management of Cultural, Creative and Luxury Industries

The mission of the Master in Management of Cultural, Creative and Luxury Industries is to provide students with a comprehensive education that enables them to become proficient managers in these specific sectors. The programme aims to develop their understanding of the unique nature of cultural, creative and luxury industries, and equip them with the necessary skills to succeed in leadership roles. Overall, its mission is to empower students with the knowledge, skills and ethical mindset required to excel as managers in these dynamic and evolving sectors.

Highlights of the programme:

- A strong focus on sustainabile luxury in the digital age
- Taught by a high-level Faculty, made up of academics and industry experts from top luxury brands
- The transversal nature of the programme equips students diverse luxury sectors
- The programme has the grade of Master and is certified RNCP level 7

Programme

Programme certification

Master in Management of Cultural, Creative and Luxury Industries, diplôme supérieur en management des industries culturelles, créatives et du luxe, RNCP 39274, Level 7, certified by Rennes School of Business Group and the French Ministry of Higher Education and Research, expiry date 31/08/2027.

Format & Campus

- M1 : full-time in Rennes or Paris
- M2 : full-time in Rennes

Duration

> 2-year (M1+M2) or 1-year (M2)

Double degree with MSc in Luxury Marketing and Brand Management By joining this Master’s programme, you will study subjects such as :

> Digital & Influencer Marketing in the Luxury Industry
> Social Media and Influencer Marketing in the Luxury Industry
> Contemporary Trends in the Luxury Industry
> Leadership & Collaborative Intelligence
> Luxury Marketing Strategy
> Advanced Brand Management
> Sustainable Design & Brand identity in the luxury industry

Methods used and evaluation

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The programme is assessed through two main methods of validation:

> Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end of semester examinations;
> The Graduating Project: submission of a dissertation written under the supervision of an  academic tutor.
At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.

Specialisation

The M2 in Luxury & Brand Management gives students specific skills to understand the unique nature of the luxury sector and its target customers. Students will learn to develop and implement effective strategies and introduce innovative products and services in different luxury sectors.

Career opportunities

> Events Project Manager
> Product Planning Director
> Client Operation Manager
> Customer Community Consultant
> Hotel Manager
> Brand Manager,
> Trade Marketing Executive
> E-retail Manager