Master in Digital Marketing Management
 

The Master in Digital Marketing Management provides future managers with the specialised knowledge, analytical, technical and managerial skills needed to thrive in global digital marketing and communications fields. Students are prepared to develop and implement innovative, responsible marketing strategies, harnessing digital technologies to maximise the customer experience and improve the effectiveness and efficiency of marketing programmes, in online and traditional companies of all types, making a positive societal impact.

Highlights of the programme:

> A programme in tune with the latest innovations and trends in digital marketing: students are prepared for the jobs of the future, in both digital and physical marketing.

> Innovate through differentiated marketing.

> Gain 360° strategic knowledge and implement a high-per formance, sustainable marketing and digital management strategy.

> Manage large-scale omnichannel projects.

> Use of case studies, in-course projects and the study of strategic and management issues arising from real-life situations, to define and implement an efficient marketing strategy to drive any organisation forward in a globalised, hyper-connected world.

Programme

- Programme certification

  >Master in Digital Marketing Management, Diplôme Supérieur en Management du Marketing Digital, RNCP36678 Level 7, certified by Rennes School of Business Group and the French Ministry of Higher Education and Research, expiry date 31/08/2025.

- Format & Campus

> M1: Full time in Rennes /

> Work-study in Rennes or Paris

> M2: Full time in Rennes /

> Work study in Rennes or Paris, depending on specialisation

- Duration

2-year (M1+M2) or 1-year (M2)

- Double Degree with: MSc in Digital Marketing Management or Specialisation in Immersive Design

>AI & Marketing

> Social Media Advertising-Practical Workshop/Seminar

> Advanced Digital PR and Corporate Communications

> Applied Marketing Research

> Leadership & Collaborative Intelligence Seminar

> XR Module

> Game Design

> Digital Marketing & Branding

> Technical & Creative Modules

Methods used and evaluation

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The programme is assessed through two main methods of validation:

> Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end of semester examinations;

> The Graduating Project: submission of a dissertation written under the supervision of an  academic tutor.

> At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.

Specialisations

In addition to the M2 in Digital Marketing, the programme offers an option to complete an M2 in Immersive Design (work-study format in Paris). Students from business and design backgrounds will combine their skills in business and design technologies to work on hands-on immersive design projects.

Career opportunities

> Brand Manager

> Trade Marketer

> International Sales Developer

> Operational Marketing Manager

> International Digital Project Manager

> Marketing & Communication Manager

> XR Project Manager

> Digital transformation project manager

> Gamified internal solutions project coordinator

Professional integration according to targeted profession

Product Manager; Project Manager; Communication/Marketing Manager; Sales Manager; Product Manager; Consultant; Digital Project Manager; Account Executive; Sales Analyst; Marketing Assistant.